Problem:
The DC Lottery and Chartable Games Control Board sought to provide its players with information on all lottery numbers as well as develop a web presence that is both manageable and as much fun as the games themselves. Having multiple drawings staggered throughout the week, the DC Lottery needed to disseminate information on winning numbers, latest news, events and retail locations without confusing its users with massive amounts of data.
Solution:
Macrosystems built dclottery.com in order to accommodate the constant flow of information necessary for the DC Lottery and Charitable Games Board. The web application included flash games, video drawings, player’s club and constantly updated numbers across a vast array of games. In addition, Macrosystems provided a CMS (content management system) for DC Lottery staff to update content to the site, send newsletters and manage marketing campaigns.
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